FÍSICA o QUÍMICA
_ATRESMEDIA
PROMOTIONAL TEASERS
CLIENT: ATRESMEDIA
YEAR: 2025
‘New generation’
Series of promotional teasers for the premiere of the TV show 'Physics or Chemistry, New Generation', created by Atresmedia.
'Physics or Chemistry, New Generation'' is a spin-off of the acclaimed 2000s television series, 'Physics or Chemistry'. This new installment delves into the lives of a group of teenagers, exploring their relationships with education, drug use, emotions, and first experiences.
CONCEPT / DESIGN
Development and Production of Promotional Teasers. Each promotional teaser introduces one of the main characters from the series. These teasers are designed to create a powerful visual impact while maintaining a focus on the individual character.
We create colored backgrounds with dynamic gradients, carefully selected based on the series' corporate identity. Each character is associated with a unique color that reflects their mood, vibe, and personality. Additionally, the character's attire is coordinated with the background tones, ensuring the character stands out and maximizing visual impact.
CHARACTER ARTS / PRE CAMPAIGN
Release Strategy for Character Teasers. Unveil individual character teasers, each featuring a line from the series' iconic intro song, encapsulating their unique essence.
Additionally, launch an extended teaser that brings all the characters together, showcasing the ensemble's dynamic and chemistry.

CREDITS
PHOTOGRAPHY DIRECTOR: DAVID MELÉNDEZ
DIRECTION ASSISTANT: SANTI SECADES
PRODUCTION AND EDITION: ATRESMEDIA, LUCÍA FERNÁNDEZ
CREATIVE DIRECTOR: PABLO TRESGUERRES
COPYRIGHT © 2025 ATRESMEDIA. ALL RIGHTS RESERVED.