LA QUERENCIA _DEAR LEO

VISUAL IDENTITY & PROMOTIONAL CAMPAIGN

CLIENT: DEAR LEO

YEAR: 2023

‘Red, love and passion’.

Visual identity, album cover and promotional campaign for the launch of Dear Leo's new EP album, called ‘La Querencia’. A new project full of love and passion where traditional music and Spanish folklore are mixed with electronic and modern sounds.

Dear Leo is a pop-indie music band, led by composer and singer Nuria Martín. A band open to experimentation and new sounds, creating unique and close songs.

CONCEPT / DESIGN

Querencia, def.

1.f. Action of loving.

2.f. Instinct of people and certain animals to return to the place where they were raised, to their roots.

Under these two concepts, Dear Leo explores the different dimensions and ways of loving through music. This album speaks of love and passion and expresses it through popular and traditional Spanish melodies and sounds, reminiscent of other times, fused with electronic and modern sounds.