HBOMAX LAUNCH _WARNER MEDIA. DISCOVERY
LAUNCH CAMPAIGN & SOCIAL MEDIA CONTENT
CLIENT: WARNER MEDIA
YEAR: 2021
‘Everything you love. All in one place’
HBOMAX arrives in Europe after its subsequent launch in America.
After 5 years existing as HBO, HBO Europe-Latam-Asia and HBO GO independently, the franchise merges with Warner Media and decides to unify its streaming service and all its content into a single app, HBOMAX.
As part of HBO MAX EMEA Digital Creative Service as creative designer and art director, we are in charge of the HBOMAX launch campaign in all European territories. As well as creating brand content, brand style guides, good practices, templates and content for Social Media.
CONCEPT / LAUNCH CAMPAIGN
The HBOMAX launch campaign is developed under the slogan of “Everything you love. All in one place”, giving special relevance to all the quality content in its current and new catalog, using characters from its blockbuster movies and top series such as call to action. HBOMAX uses the love for series and movies for its new campaign as well as different subscription offers during the first year of launch.
Simultaneously to “Everything you love. All in one place” campaign, sub-campaigns were launched in digital and social media under the slogans “[…] you love” like “The Heroes you love” “The movies you love” “The moments kids you love”, etc, aimed at a more niche or specific group of potential clients.
SOCIAL MEDIA / LAUNCH CAMPAIGN
We developed all types of content for Social Media, creating a digital brand image and its way of communicating, from weekly programs, premiere posts, template for albums, several templates for single posts, etc.
The ‘what’ and ‘how’ should be used by the Social Media team later. A massive library of assets for all types of Social Media channels, such as Instagram, Youtube, Facebook, X, TikTok, Snapchat, etc.
ADS / LAUNCH CAMPAIGN
We created a huge bunch of ads, for all formats and different digital channels, such as Google Ads, Google Play, Apple TV, Apple Store, Instagram, Facebook, Samsung TV, PlayStation, etc. All assets were created under an automation system for the translation of texts in all European languages.
SPECIAL CAMPAIGN / PREMIERE ‘HOUSE OF THE DRAGON’
We also worked on all the assets for the world premiere of ‘House of the Dragon’, under the same visual style and brand identity.
CREDITS
VIDEO SPOT: MR.C&A
AGENCY: BBDO NY
HBO MAX EMEA DIGITAL CREATIVE SERVICES
HBO MAX EMEA LEAD DESIGNER: OSCAR ROSE
HBO MAX EMEA TEAM DESIGNER: MIKKEL NYMAN, ANDREAS MAY, CAN BILGAY, LILI TRAGTLER, SOPHIE, LAURA MARTÍ, DUJE JURIC AND ANTONO CASTILLO.
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