MY JOURNEY APP _HARMONIA LABS
VISUAL IDENTITY, APP DEVELOPMENT & PROMOTIONAL CAMPAIGN
CLIENT: HARMONIA LABS
YEAR: 2023
‘To happiness, together’.
‘My Journey’ is an app within the health and wellness areas, powered by Harmonia Labs. An app focused on personal improvement and improving people's comprehensive lifestyle, with multiple tools ranging from learning sessions, meditation to mentoring and psychology sessions.
360 project created from scratch, from the brand strategy and positioning, through the naming design, slogan, visual and brand identity, gamification and game mechanic designs, development and design of the UX/UI app, as well as the subsequent launch campaigns and brand promotion campaigns.
CONCEPT / BRAND UNIVERSE
Naming:
A happy and full life is a long-distance race, eliminating bad habits and acquiring new ones, knowing yourself, leading a healthy life, meditating or learning to establish priorities are things that take time and require effort and motivation to change. Life is a journey, and each person and journey is different, happiness is not the goal, happiness is what happens during that journey. Life is the sum of a series of concepts that determine it: my family, my friends, my job, my goals, my beliefs, my actions... and together they shape and determine my life - My journey.
Slogan:
“If you walk alone you will go faster, if you walk accompanied you will go further”, the purpose of ‘My Journey’ is to become a travel assistant and companion for the user in their daily lives, an app with all the tools you would need to achieve a life and full comprehensive health. Starting from this premise or idea, its slogan is born. ‘My Journey’ accompanies you and helps you improve on a daily basis so that you achieve your medium and long-term goals.
Logo:
The brand symbol represents the synthesis of happiness (a smile) and the location icon, thus understanding that we are this symbol and we are advancing and improving throughout our personal journey (life).
Concept:
Starting from the original idea of the naming: 'Life is a journey', we created an entire brand universe inspired by this meaning of the personal journey. The entire visual identity is inspired by travelers, mountain trackers and people who go to nature to meditate or find themselves through their experience with it.
VISUAL IDENTITY / GRAPHIC ELEMENTS
The entire visual identity and brand identity is based on this premise of the traveler and his journey, specifically on mountain travelers and trackers. The graphic elements as well as the colors are inspired by this context, such as mountain beacons, signs and marks left by travelers during their trip to help other travelers, mountain maps and route sheets, etc.
All based on a minimalist design to create an app that breathes connotations of relaxation and tranquility, simplicity and that is intuitive for the user.
CREDITS
©2023 My Journey. All rights reserved.
COPYRIGHT © 2023 HARMONIA LABS. ALL RIGHTS RESERVED.