HBO KIDS SITE _HBO EUROPE
WEB SITE / LANDING PAGE
CLIENT: HBO
YEAR: 2018
‘HBO for family’
Landing Page for HBO, focused on promoting its secondary channel on its streaming platform aimed at children and its family content, called HBO KIDS.
HBO needed to make new subscribers aware of its KIDS channel, its extensive catalog for children of all ages and its exclusive family content.
PROJECT & TARGET
The mission: Simple, get more new subscribers. Web site created for HBO Kids, focused on parents and kids for streaming services, which is a part of HBO app.
The strategic behind this landing page action is based on call to action to all type of parents, kids for all ages and purpose, so we go through these fundamentals: Learning content, kid series, preteen series and the best Disney content.
Structuring and compressing the landing page to the minimum content but with a huge value for the audience.
RESULTS / A HUGE CONVERSION RATE
As a result, this landing page created custom for this specific niche of potential new subscribers, increased the conversion rate of new subscribers by 80% compared to the new subscribers they obtained from their native website.
We achieved these successful results thanks to knowing how to transmit the message in a clear and simple way, with the strongest points of its content offer.
CREDITS
WEB DEVELOMENT: GOBALO
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©2018 Cartoon Network.
@2018 Nickelodeon.
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