VUELTAS _MEZ-K
ANIMATED MUSIC VIDEO & PREMIERE CAMPAIGN
CLIENT: MEZ-K
YEAR: 2020
‘日本語’
Animation video clip for the promotional single of his new album, for the music band Mez-K.
Mes-k is a Spanish punk-rock band, with a long history on the Spanish scene. Despite being their second album, it already has numerous anthems for the public. After the success of his first debut album, Mez-K returns to the fray with his long-awaited second album and the promotion of his first single ‘Vueltas’(‘Laps’).
CONCEPT
The band came to me with the idea of creating their first animated video. From the lyrics of the song I was in charge of creating the animated short giving my own version of what it was and what I wanted to convey with the song, even though many verses were very literal, I managed to create a small animated short with a life of its own, characters, story and outcome.
No spoiler here. The short tell us the story of how a rude guy try to get back his past life and love while he's involved in the middle of stranger events.
Working hand in hand with animation director Jose Belando and MC1R Studio to bring the characters to life and make this project and great personal challenge a reality. As an animation lover that I am, in this clip you can find small references and winks to comics, series and cult films within the world of animation, such as Akira, Evangelion 2.0 or Dragon Ball Z. Enjoy!
VIDEO CLIP
CONCEPT / CHARACTER DESIGN
For the creation of characters, we looked for a character design that continued with the punk aesthetic and then relied on the power of colors to create our own distinct punk style, using combinations and palettes of psychedelic and highly saturated colors.
As references for character design, we were inspired by some renowned illustrators such as Jamie Hewlett ('Gorillaz') or Mike Mignola ('Hellboy' comic) to later create our own style and design.
STILL IMAGES _ THE POWER OF COLORS
TEASERS / PRE PREMIERE CAMPAIGN
To develop the promotional campaign for the single for different press and social media channels, we developed 4 teasers, different pieces of animation extracted from what would be the final video clip, but changing colours and adding promotional elements such as logos and texts.
MAKING OF / POST PREMIERE CAMPAIGN
To maintain the hype in the days and weeks after the premiere, we developed different marketing actions and among them, materials from the making of the video clip were shared in Social Media.
CREDITS
ART DIECTOR: JOSE ANTONIO BELANDO
ANIMATION DIRECTOR: JOSE ANTONIO BELANDO
ANIMATION STUDIO: MC1R STUDIO
COPYRIGHT © 2020 MC1R STUDIO. ALL RIGHTS RESERVED.
© 2020 Mez-K.